People often ask this question “why do people fall for those they can’t have?”. In truth, the answers are more psychological than physical or even emotional.

In a short video by relationship blog Reluv, these factors are listed below:

1. We perceive what we cannot have as possessing more value
2. We perceive our feelings as separate from others
3. We want the challenge
4. We have self-esteem or trust issues
5. Fear of commitment
6. You didn’t expect things to be like this
7. You have become a hopeless romantic