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This news was shared by the ‘Emergency’ singer who took to his Instagram to post a clip of himself lounging by a pool, nursing a drink while caressing his pet dog as he bumped to his new tune, ‘Breaking News’.

The Picture caption, which read, “D’banj has decided not to renew his Ciroc Nigeria endorsement.” shocked fans.

Fans Are In Shock As D’banj Says He Has ‘Decided Not To Renew’ His Ciroc Endorsement

D’banj did not explain why he is refusing such lucrative deal.

Last February, the singer and EME boss Banky Wellington were unveiled as Ciroc Nigerian ambassadors after the ultra-premium vodka brand, which made rapper Diddy massively successful, opened a Nigerian subsidiary.

Throughout his time as a brand ambassador, the singer shuttled across the world for events organised by the company, including the global lavish party held in Mauritius last June.